Online giving definitely is growing. And if you listen to the growth statistics, you may feel you can fully fund your organization using online giving tools.
If that's you, stop.
Seriously. When something grows from 1% to 2% it's 100% growth, but it's still not the other 98%.
According to a recent GivingUSA webinar, online giving is now 8.3% of all giving. That is great. But that means 91.7% of giving is not online.
As you plan your fall fundraising, be sure to increase your emphasis on effective direct mail fundraising and in major gift fundraising.
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